About Me

I've always been obsessed with trends. Not what's trending, but what those trends say about us.

To me, fashion is never just clothing. It's identity. It's culture. It's taste, status, irony and aspiration. It's how we signal who we are and who we want to become.

That curiosity led me to study Economics and Management for Arts, Culture & Communication at Bocconi University, and later pursue an MA in Fashion Marketing & Global Cultures at London College of Fashion, UAL. I wanted a foundation that was analytical and strategic without losing my connection to culture.

Along the way, I developed strong research design and academic skills. I know how to build arguments, analyse culture and ground ideas in theory.

Professionally, I've worked across branding, PR and creative direction, from leading strategy at an independent fashion magazine to supporting communications at Patient Z Studio and House of MĀRĪCĪ in London. I've coordinated fashion events, shaped visual narratives and managed press relationships. I like being at the intersection where aesthetics meet structure.

Writing is one of the ways I translate what I observe. On Substack, I explore fashion and culture from my observations and current events. I love writing about trends, aesthetic movements and the cultural shifts. I'm also experienced in SEO writing. I understand how to structure content so it performs digitally while maintaining a strong narrative voice.

My biggest inspirations are Joan Didion and Patti Smith. They are direct, honest and deeply personal. People often tell me my writing feels closer to Anthony Bourdain, which I take as a compliment.

At the core, I'm interested in how culture moves and how we move with it.

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